Robinsons Bookshop Web Redesign
When looking at Robinson’s Books’ website, I saw an opportunity to challenge myself to create a refreshed digital shopping experience within a short time frame of a weekend. My goal was to redesign the homepage and create a better user experience for a customer shopping for books.
Robinsons Bookshop
Company:
UX Designer, UX Researcher
Role:
Software used:
Figma
Problems Identified
Unfriendly to mobile — The store's mobile interface was not considered at all, creating a less engaging experience for mobile devices.
Unintuitive purchase flow — The process of evaluating and purchasing books was not intuitive, hindering conversions.
Hard to discover — Users struggled to find books that matched their preferences, with a confusing website layout.
How could I transform the website shopping experience into an accessible and engaging storefront?
Design principles
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Minimise complexity and cognitive load by presenting information in a clear, concise, and easily digestible manner.
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Have a forward-thinking approach that ensures the storefront can readily adapt to new content, features, and user needs.
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Enable eCommerce growth by creating a user-friendly mobile shopping experience, which will also enhance the in-store shopping experience.
The process:
As this was a quick turnaround, my focus when conducting a site audit and competitor research was specifically on one user flow: Finding a book from the homepage and purchasing it.
High fidelity mobile wireframe:
Next Steps
This was a quick project however I would love to revisit this and potentially create a brand redesign and explore creating a book store and comic book store within one website.