JB Hi-Fi
At JB Hi-Fi, I manage website content by scheduling promotional updates, creating event landing pages and managing new product launches, balancing brand activity with accessible, engaging content.
Currently: Campaign Specialist (AU) | Previously: Digital Media Coordinator (NZ)
Company:
Role:
JB Hi-Fi
Software used:
Google Analytics | Contentful CMS | Shopify Plus | Figma | | Asana | Klaviyo
Having previously worked at JB Hi-Fi in New Zealand as a Digital Media Coordinator, I made the decision to return to a newly created role as a Campaign Specialist. I now manage integrated marketing campaigns and content across Social Media, out-of-home and a targeted focus on optimising the digital shopping experience.
In this role I regularly monitor campaign performance and customer engagement using Google Analytics, Power BI & Medallia DXA. With this data I plan creative updates, testing new content styles and copy to meet promotional needs. Across all digital media I manage the post-click journey, updating and refreshing existing links so customers are seeing the best offers when shopping.
With my familiarity in Contentful, I’ve been able to hit the ground running in this role by taking ownership of the online promotional rollouts, briefing creative to our design team and facilitating stakeholder approvals before scheduling assets. This also includes working closely with business analysts to ensure our promotional landing pages are following best-practice standards for SEO and GEO searchability.
For example, I created a shoppable landing page for the EOFY sales, which officially ran from June 1 to July 1. To start earning search rankings ahead of launch, I began building the page weeks in advance, anticipating customers searching for early deals and ensuring JB Hi-Fi ranked as a top result on both Google and ChatGPT. I monitored performance closely throughout, updating content based on what customers engaged with most.
In 2024, my partner and I decided to make the move across the ditch to Melbourne, Australia. Below is a summary and examples of the work that I did previously for JB Hi-Fi New Zealand.
I designed, published and maintained website and email campaign content using Shopify, Contentful, Klaviyo, Figma and Photoshop.
Every asset required approval from internal teams including Planning, Legal and Commercial, as well as external brand partners such as Apple, Dyson and Samsung. This role required balancing strict supplier guidelines with JB Hi-Fi’s bold branding while meeting tight deadlines.
Working across multiple concurrent campaigns, I developed strong stakeholder management skills and learned to design offer-based content that was easily scannable, understandable and legally compliant.
I considered customer mental load when designing promotional assets, ensuring key information was clear and prioritised despite complex pricing or bundle offers.
I was able to learn and work across multiple digital touchpoints, supporting the wider brand to get campaigns over the line.
This included product merchandising and page creation using Algolia filters to efficiently populate large product ranges. I regularly QA tested live website content and cart promotions to ensure accuracy, functionality and a seamless customer experience across devices.
During JB Hi-Fi NZ’s replatform to Shopify, I worked closely with UX and digital teams to adapt my workflow and migrate templates from Adobe to Figma.
I assisted in building new Figma brand libraries during peak sales periods, improving efficiency and enabling faster asset creation across the wider team.
Using Klaviyo, I built targeted email campaigns, curated audience segments and reported on weekly email performance to support ongoing optimisation.
